Why do I need a GS1 Barcode Number to sell my product?

If you are a product’s brand owner, many marketplaces and retailers will require you to get a GTIN from GS1.

If you are reselling or distributing a product, many marketplaces and retailers will require you to provide that product’s existing GTIN. To do that, you may need to contact the product’s brand owner and ask them.

Marketplaces rely on GS1 GTINs to manage their product catalogues, enrich product data and detect counterfeit products. Marketplaces have found that requiring GS1 GTINs ultimately enhances the customer experience and drives traffic to your products.

The GS1 GTIN is unique and searchable in Verified by GS1, the publicly accessible GS1 global database that is used and trusted by many marketplaces around the world to verify the identity of the product you want to sell.