Why do I need to provide product information in Barcode Manager to create a GS1 Barcode?

By providing basic product information and opting into Verified by GS1, your product information will be added to the GS1 global database and shared with retailers and online marketplaces, such as Amazon and Google Shopping, around the world.

Marketplaces and retailers want a trusted and reliable source of company and product information. They also want to ensure that the numbers they use in their systems are truly unique and follow GS1 standards. The information you add to Barcode Manager and share with "Verified by GS1" about your product can be trusted by marketplaces because they know you provided it.

By getting that information directly from you, we aim to ensure that the global GS1 database is accurate and reliable.

If you want to learn more about Verified by GS1 we are happy to help. Click the link above to read more.