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Where should a barcode be placed on a retail product?
For consumer units the barcode should ideally be in the bottom right corner on the rear of the pack, at least 8mm away from any edge, seam or fold.
With the change to QR codes powered by GS1 on retail packaging, it is important to consider the placement of your EAN-13 during the transition period. You can find more information about QR code and EAN-13 placement in our article Where should a QR code powered by GS1 go on retail packaging?.