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When listing on Amazon, I get an error “The value specified is lesser than the minimum allowed for the field.” What should I do?

If you get this error message, you have likely selected the incorrect product ID for your listing.

Below are three simple steps to fix the problem:

  • Identify the product ID: When you upload your product into Amazon Seller Central, the first attribute you are asked for is the product ID. This is the unique GS1 GTIN that is provided to you by GS1.
  • Select EAN, not GTIN: Amazon's terminology differs slightly from the GS1 language. So, for a GTIN-13, which is the barcode number length used for consumer units, you need to select 'EAN' from the product ID dropdown menu, and not 'GTIN'.
  • Go on with your listing: You should no longer see the error message and can continue building your listing. Make sure to provide as much information as possible to help those interested in your product make a buying decision.