When listing on Amazon, I get an “8572 – EAN/UPC do not match the product you’re trying to list” error. What should I do?

To resolve this error, you must first identify if you are a brand owner (selling a product from a brand that you created), selling someone else’s product, or if you are trying to sell a generic/unbranded product.

• If you are selling a product from your own brand:
  • If you have a trademark:
    • Provide both your trademark certificate and GS1 license certificate to Amazon Selling Partner Support.
    • In opening a ticket with Amazon Selling Partner Support, you should mention error 8572 as well as provide the following information to ensure that the ticket ends up in the right ticket queue. 
      • Product name
      • Manufacturer name
      • Brand name
      • UPC/EAN/GTIN you’re trying to list in the first communication
      • GS1 license certificate
      • Trademark certificateIn opening a ticket with Amazon Selling Partner Support, you should mention error 8572 as well as provide the following information to ensure that the ticket ends up in the right ticket queue.
    • If you do not have a trademark:
      • Amazon accepts other solid proof than the trademark to show that the legal entity on the GS1 certificate is related to the brand. You can share this proof together with your GS1 certificate with Amazon. To do this, open a ticket with Amazon Selling Partner Support.
      • Amazon asks for: a website that displays your products or brand and its relationship the UPC/EAN/GTIN owner. Amazon only considers official websites owned by the brand, manufacturer or the UPC/EAN/GTIN owner – and the affiliation must be clearly called out.

• If you are selling a product from someone else’s brand:
  • If the product already has a GTIN
    • You should use the product’s original GTIN assigned by the brand owner (do not assign a GTIN yourself).
    • If the error persists with the brand owner’s original GTIN, you will need to get a document from the manufacturer or brand owner clearly calling out the affiliation between the brand and the GTIN, such as the trademark.
    • You can also share an invoice or proof of purchase/transaction with the brand.
  • If the product does not have a GTIN
    • You will need to get a document from the manufacturer/brand owner stating that you are allowed to use their GTIN: it can be a legal agreement, letter of affiliation, or email with a letterhead/logo and contact information that Amazon can reach out to.
    • A copy of you GS1 prefix certificate with the legal entity
    • You can also share an invoice or proof of purchase/transaction with the brand.

• If you are selling a generic or unbranded product:
  • If the product you want to sell does not have a brand, you will still need to enter the GTIN during the listing process. When listing the product, you will need to select the checkbox “this product does not have a brand,” after entering the GTIN.
  • You should make sure the product fulfils the non-branded /generic requirements such as no logo permanently affixed to the packaging, see all requirements here.
  • After “Generic” is used, the product cannot be branded later, and a new listing will need to be created with another GTIN for the product.