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When listing on Amazon, I get a “Potential match” error. What should I do?

Before starting your listing process, always check Amazon's catalogue first. The “Potential match” error message means that your product is probably already in Amazon's catalogue, and you must not create a new listing.

If your product is already in Amazon's catalogue, go to the product listing, click on the button 'I have one to sell', and add your offer to that listing instead.

You can do this by providing details on your product, such as:

  • price
  • delivery
  • how many units do you have available
  • any other unique information you believe would be helpful.

If you believe Amazon has matched your product to one already in their catalogue incorrectly, you will need to raise a case with Amazon via Seller Central.