What information can a QR code powered by GS1 Digital Link connect to?

QR codes powered by GS1 Digital Link allow brands to connect their products to a wide range of digital content — all from a single scan. This could include:

• Product or brand websites
• Online resources and how‑to guides
• Regulatory or compliance information
• Videos and rich media
• PDFs, such as instructions or certificates
• Social media pages and campaigns

What makes this different from a traditional QR code is flexibility. While standard QR codes usually point to one fixed destination, QR codes powered by GS1 Digital Link can connect to multiple sources of information through the use of a GS1‑Conformant resolver.

This means the content connected to the QR code can be updated in real time — without changing the code on pack. Brands can link to new content, deliver time‑specific information, and avoid broken links or “404 page not found” errors as websites evolve.