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What colour can my QR code powered by GS1 be?
High contrast is essential for reliable scanning.
To ensure your QR code scans smoothly from production through to point of sale:
- Use dark colours on a light background — black on white works best
- Avoid red or orange for the dark elements, as most scanners use red light and may not detect them
- Don’t invert colours (light code on a dark background), as this isn’t supported by traditional retail scanners
Because QR codes powered by GS1 are designed to be scanned at checkout, keeping to these colour guidelines helps ensure they work reliably in real‑world retail environments.