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The first step is deciding how you want your QR code powered by GS1 to be used. Some brands choose to link to a single webpage, while others prefer a dynamic landing page that connects consumers to multiple sources of content.
- A single webpage is ideal if you have limited digital content and want a simple way to share product information and build trust.
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A dynamic landing page works well if you have richer content across different platforms and want one QR code to link it all together.
| Functionality | Single Webpage | Dynamic Webpage |
| GS1-compliant QR codes |
Yes |
Yes |
| Points to a product-specific webpage |
Yes | Yes |
| Online content can be changed without changing the QR | Yes | Yes |
| Will scan at point of sale in future | Yes | Yes |
| Uses a GS1 Conformant Resolver | No | Yes |
| Can point to multiple sources of online content | No | Yes |
| Can deliver smart content, such as location-specific web content | No | Yes |
Whichever approach you choose, the implementation steps are similar — and it’s easy to evolve over time as your digital capabilities grow.
You can find out more about implementing QR codes powered by GS1 in our article IMPLEMANTATION ARTICLE