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How are QR codes powered by GS1 Digital Link different from other QR codes?
Traditional QR codes are a simple way to link people to online content. Scan one with a smartphone and it typically opens a website, video or PDF. Useful — but limited to a single destination and dependent on an internet connection.
QR codes powered by GS1 Digital Link do much more.
Like a standard QR code, they connect consumers to digital content with a simple scan. But unlike traditional QR codes, they are built on global GS1 standards and include a Global Trade Item Number (GTIN) — the same trusted product identifier used at retail checkouts around the world.
This means QR codes powered by GS1 Digital Link don’t just work online — they also work offline. They can be scanned at point of sale, support inventory management, and enable supply chain processes even when there’s no internet connection.
Because they identify the product itself, QR codes powered by GS1 Digital Link unlock far greater possibilities. Brands can link physical products to up‑to‑date digital information across multiple systems — and update that content at any time without changing the code on pack.
They can also carry additional data, such as best before dates, batch or lot numbers, and serial numbers, helping to improve traceability, enable faster recalls, reduce waste and strengthen consumer trust.